The tired old chicken-and-egg dilemma gets freshly articulated here, using a pair of mugs (one for the chicken, one for the egg), placed side by side and limned with arrows. Postcards carry adverts of Hindustan Snow lotion and P.V. Sauce, gifts from an older time. “Pairs well with spinach, boiled potatoes and your computer mouse,” proclaims a mouse pad, tensile and bright. One of each, please.
Located amidst the bright blue synagogue and mossy green Sabyasachi outlet at Kala Ghoda is Filter, a starkly black-and-white design store that stocks everything from stationary and maps to t-shirts and sunglasses. And although it wasn’t fully stocked when we visited on opening night, we found plenty to keep us occupied.
We fell hard for a pair of Batman-meets-Bono aviator sunglasses that are wincingly expensive but sure to imbue their wearer with untold superpowers, and settled instead for a set of slim notebooks cut from thick, nubby paper.
Take home, for instance, tiny “exercise” books with a mascot who is trying desperately to buff up; cute postcards from www.lazyoaf.com; wall art comparing the inside of a human ear to that of a telephone receiver. There are also Loco Popo mugs, art maps from the South Bombay Company, 1oo% Sound zine, done-to-death sepia photographs and a(nother) selection of graphic-design t-shirts. Here's a question for the ages: how many do we need?!
The Dark Knight at the Dark Horse
We fell hard for a pair of Batman-meets-Bono aviator sunglasses by German brand Mykita and Bernhard Willhelm that are wincingly expensive (Rs 28,000) but sure to imbue their wearer with untold superpowers, and settled instead for an irresistible set of slim notebooks, cut from thick, nubby paper and featuring fine drawings of darjees and dhobees and banyas. We also liked Ogden Nash postcards, the perfect substitute for cheesy holiday cards.
Tees and Coffee
With its monochrome colour scheme, economic size and indie-aesthetic, Filter feels like retail twin of the super-popular Kala Ghoda Cafe, located just down the street. We suggest you use your next afternoon off browsing around the store and then stop by KGC for a cup of espresso and some Akuri eggs. Filter-coffee, anyone?
Getting there: Filter, right next to the blue synagogue, opposite Sabysachi, Kala Ghoda, Fort, Rs 1,500 for a set of notebooks, email email@example.com.
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