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From an ikat jacket sourced in Telangana seven years ago to a breezy short-sleeve indigo shirt, at Harago, it’s all about the fabric.

“Our designs emanate from weave or thread count or weft,” explains designer Harsh Agarwal, founder of this new born Jaipur-based menswear brand that launched at BPB’s One Amazing Thing store at ADDS in October, and is available to order via Instagram.

Harsh relies on his travels and industry friends to source textiles from small-batch karigars in West Bengal, Madhya Pradesh and Rajasthan, all of whom practice traditional techniques of weaving and dying.

The result is a line of mostly shirts (with pants and jackets thrown in for good measure) that are low key, understated, super easy to wear, but still detail-obsessed in ways that make us smile: tiny cuff buttons that go all the way up to the elbow of a shirt the colour and consistency of cream; a baby pocket stitched on to the hem of an ikat kurta.

“We are inspired mainly by traditional Indian wear, with clean, updated silhouettes,” Harsh explains, pointing to a light-as-meringue silk kurta with brick-coloured edging that is cropped to hip-length.

An economics student who studied in Canada and Pune and worked at the UNHCR in New York, Harsh is not trained in design, but has a flair that he honed over years of making clothes for himself. Indeed, Harago is a perfect fit for those of you that miss Shift, or are waiting impatiently for your Obataimu fix.

Currently, Harago only does menswear, but good news, girls: he has promised to whip up a few women’s clothes for the One Amazing Thing holiday shop in December. Stay tuned!

Getting there: Find Harago on Istagram @harago_, Rs 5,900 for a silk shirt.

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