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24.10.2018

In today’s #QuestionsWithCraftyKids series, we put the spotlight on Etsy India seller and architect Nitin Barchha, who uses concrete to make cufflinks, jewellery, and tiny buildings under the label, MaterialImmaterial. Which mini celebrity would Nitin invite into his mini homes? What songs are on his maker playlist and what does he want you to Google today? Find out below. PS: sign up using this super simple registration form to start your own Etsy shop.

Q: Explain yourself.
A: MaterialImmaterial is where design takes center stage. We are architects, so concrete is the obvious choice of material with which we make not so obvious things like earrings, cufflinks, brooches, and miniature buildings.

Q: What design inspiration should we Google today?
A: Look up Fallingwater, a house designed by Frank Lloyd Wright.

Q: If you could build your dream structure, it would be...
A: An elegant slender bridge. No bulky structures for me.

Q: What songs are on your maker's playlist?
A: I listen to a lot of Hindi music. Currently, Piya Basanti and Ab Ke Saavan.

Q: What's your favourite thing about selling on Etsy?
A: The ease of doing business. Just make a good product; everything else is taken care of on Etsy.

Q. In an alternate universe of teeny tiny celebrities, which one would you invite to live in your miniature concrete buildings?
A: Radhika Apte.

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