A T-shirt that says ‘Duck’ can mean different things on different days – bad medical advice (quack!), an upcoming foie gras dinner, being out for zero. But yesterday on Holi, it only meant one thing – get out of the way, water balloon at nine ‘o clock!
We were hit and now you’re it, so make way for Modern History’s Holi kit - a pristine white box that holds a Duck T-shirt, but also six pretty vials of powdered colour, a bar of organic soap, 100 water balloons in a jar that says ‘Throw’, a pair of toxic blue sunglasses and a pocket book that chronicles other festivals around the world that look an awful lot like Holi. “The only thing missing is a water pistol, because our designers have no particular love for poorly designed plastic guns,” reads the description.
This kit is the first piece of Modern History, a new design cell mapped out by Parixit Bhattacharya, Managing Partner-Creative at TBWA ad agency and Ankur Rander, founder of Bombay Design Centre. “With Modern History, we hope to create objects that are tied to Indian tradition and tales, but retain a modern appeal,” Ankur says, promising a succinct narration of the country through six products that will be out every two months or so in 2017. We’re beaming with joy that the first product has nothing to do with rickshaws or rakshasas, and although this Holi box’s heart is so Indian, its soul looks like an elegant design object you brought back from Stockholm or Tokyo.
As for the soap bar, you always need a clean break, assuming showers aren’t an annual affair for you.
Up next is a May release, a summer product brighter than summer, a sun whose parents stay stoically tight-lipped about his nature. “It could be a product but it could also be an experience,” Ankur says vaguely, and also lets slip that collaborations with designers globally is on the charts.
Now even though the gulal has settled, the writers of Modern History insist that the Holi kit is still relevant, and so it’s still on sale. “The glass vials are beautiful and re-usable, as is the jar. The sunglasses….well, the sun’s out in full force now, and the book tells you where else in the world you can aim your water balloons. It’s also a great gift to ship to Indians overseas (a feature we are currently working on), a little piece of home.” As for the soap bar, you always need a clean break, assuming showers aren’t an annual affair for you. They are? Then we’ll just have to use our remaining water balloons. Duck!
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