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If you retweeted last year’s viral Elle photoshoot featuring that Tinka Bhatia shot, she and sister Rixi are putting the final touches on a venture that will garner many of Facebook’s special purple ‘Grateful’ flowers, including your own. 

Half Full Curve, which launches next month, is the Bhatia sisters’ new label for sexy plus-size clothing. Expect formal and semi-formal clothes in raw silks, georgette chiffons and clever blended fabrics with texture and structure. “It’ll fit you like a knit garment, but won’t be one,” promises Rixi. 

The label will have an online store, but the Bhatias are also finalising stockists in cities around India (including Mumbai, Delhi and Bangalore), something important to them because of how rare it is for large women to be able to try on designer clothing in stores. “People who’re larger than a size eight don’t even find clothes in their size to try on,” Rixi says, “and many Indian women start at that size.” You're so much more than a number, the label's tag line promises, amidst its small flurry of body-positive hashtags and cute illustrations of pandas doing yoga. 

This isn’t their first collaboration: in 2008, Rixi and Tinka started Attic, a design store in Bandra beloved in its time. A fashion consultant who went on to be founder and partner at Quirk Box, Rixi was inspired to float Half Full Curve earlier this year thanks to a wedding in the family, which occasioned Tinka’s exasperating search for cool outfits in her size. 

Their clothes will be slinky and make a bit of a splash. #GrannyChic lovers, look away.

One of the things that bothered them both is how shamey clothes for large sizes can be — drab, roughly cut and loose on the body. “So many plus-size labels assume that large women want to wear neutral colours and loose anti-fit clothes,” Rixi says.

Their clothes, instead, will be slinky and make a bit of a splash. #GrannyChic lovers, look away: while there is some diaphanous white and cute vintage cross-stitch action going on on their Instagram, Half Full Curve may not be a go-to for wallflowers and shrinking violets.  The team is still editing images of their first collection, but the peek we sneak gives us a sense of bold colours, decisive lines and textured finishes (we spot bright pops of silk on a champagne-coloured collarless number, and playful stripes on a flowy dress, among other things).

“It’s not very classic or very Indian or very quirky or very organic,” Rixi says. “But we’ll cater to everyone, across ages, sizes and styles.” The clothes will even come in smaller sizes, she promises. A plus-point!

Getting there: Half Full Curve launches next month across India, clothes start at Rs 5000. For updates, see their Facebook page here and track their Instagram here



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