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26.11.2018

We met Apurva Kothari and Shweta Deliwala almost a decade ago, at one of bpb’s first culinary classes at LPQ, Colaba. She had hair like zoodles, he had a smile as wide as a croissant; we liked them instantly.
 
It didn’t surprise us to learn that two years later, Apurva and Shweta started a 100% organic, 100% fair trade T-shirt brand called No Nasties. Like many Indian organic movements, this one migrated to Goa in 2014 – along with its founders - and appeared at pop ups all over the state.
 
Earlier this month, the business and real life partners opened up a standalone store in Assagao, Goa, in a beautiful Portuguese house opposite our favourite Goa shrine, Gunpowder. No Nasties lives in front, and the Pintos live in the back of this 120 year-old home with high roofs, mother of pearl windows, stained glass panels, and a garden with guava trees and monkeys.

No Nasties lives in front, and the Pintos live in the back of this 120 year-old home with high roofs, mother of pearl windows, stained glass panels, and a garden with guava trees and monkeys.

Tee Zone
 

Inside, two concrete tables weighing 250 kgs each – “don’t ask how we moved them inside!” – stand on wobbly legs, displaying clothes that look basic but are so soft, they feel luxurious. Take their new sweater collection for instance, that was almost titled, ‘Can You Believe It’s Not Cashmere?!’ – full sleeved knits for men, wide waisted jamun-coloured sweater tops for women; and jumper dresses that look like sky above Assagao on a clear night.
 
Over the years, No Nasties has leaped and bounded from being a “slightly loud” T-shirt company to becoming a minimal, all-round fashion brand, helmed by Shweta, who was part of the designer quartet at Mumbai’s one-time favourite store, Attic. “Even then, we like to think of ourselves as a social movement disguised as a fashion brand; we are committed to working with cotton farmers in India,” Apurva says. Also breathing in other parts of the store are cotton dresses (our favourite is the Swing one); free trade denim weekend bags; totes and scarves; t-shirts and shirts for men; and little clothes for little kids.
 
Say Hello To Doug
 
When you get your T-shirt here, you will learn that No Nasties started a buy-one-get-one-tree program earlier this year, planting a tree each time you buy a tee. “We’re at 6,000 trees already!”
 
On the side, No Nasties also runs the adorable non-profit OnceUponADoug.com project. Doug (a play on the Marathi word dhag, which means cloud) is a fashion accessory in the shape of a cloud, hand-made by female cotton farmers in Vidarbha, using recycled fabric. You can wear this cloud as a bracelet or necklace; tie on your backpack or bicycle; hang on a Christmas tree and give as a present. Proceeds from sales of course, go to the farmers. Right as rain!

PS: Apurva recommends calling Mona of Mona’s Pastries in Assagao for excellent cake (you already have Gunpowder, Botanique, The Project Café, Sublime on your list, right?) after shopping at the store. 

Slow Down, Clown
 
No Nasties feeds every Goa feel – slow down, be sustainable, be kind – but it doesn’t forget to roll its eyes at the hippies every once in a while, including themselves. Look carefully and you will spot, quietly breathing next to a fair trade denim duffel bag, a black T-shirt that says: who invited the vegan?
 
PS: Apurva recommends calling Mona of Mona’s Pastries in Assagao for excellent cake (you already have Gunpowder, Botanique, The Project Café, Sublime on your list, right?) after shopping at the store.  
 
Getting there: House No 46, Saunto Waddo, Anjuna Mapusa Road, opposite Gunpowder Restaurant, Assagao call 08322268010, Rs 2,600 for a sweater top, Rs 2199 for a men’s shirt.

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