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As Etsy launches in India, we scour their market to find our favourite Indian sellers in this two-month series called Meet the Maker. PS: sign up using this super, simple registration form to start your own Etsy shop.

Hello, Maker: Surabhi Kasliwal

Brand: ViditaJewels - silver, diamond, gold, and jadau jewellery. bpb loves: Victorian brooches. 

What she loves about selling on Etsy: The genuineness of sellers and customers. 

Surabhi Kasliwal is a gem of a person. Quite literally. 

Hailing from a prominent jeweler family in Jaipur, Surabhi spent 3 years studying gemology, diamond grading and jewellery designing, and nine years working before she started her own label, Vidita Jewels. 

Two years after turning entrepreneur and cornering the domestic market, Surabhi turned to Etsy to target international customers. A scroll through her shop will reveal enough bling to match her sparkling personality but also subtle jewellery with an old-school antique bent. 

We know you’ll love her tribal silver and gold jewellery, and stunning jadau pieces, but we’re super excited about the launch of her new Victorian collection on Etsy this weekend (over 50 pieces!), a vintage range of antique gold, silver and precious stone earrings, necklaces, bangles, pendants, cuffs and our favourite piece of jewellery – brooches. We’re pinning our hopes on this!

“The jewellery line is new, but each piece is made to look like it is a 200-year-old heirloom,” Surabhi tells us, promising that any customer who needs a certificate of authenticity – even for silver jewellery – will be provided with one at her Etsy shop. 

We told you she was a gem!  

Getting there: Seek inspiration from Surabhi and start your own Etsy store- fill out this super simple registration form to get started and forward this to all your Maker friends.

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