World of Born (Again)
Born, a Bandra store for babies and kids will be now online from May 12 (www.worldofborn.com), and its digital avatar, just like its physical one, will be a delight to browse.
If you missed our February story on Born's brick and mortar shop, here’s a quick cheat sheet: Parissienne designer Elodie Le Derf Awchat (in partnership with Antonia Achache and Jeremie Sabbagh who co-own Suzette and Kitchen Garden) uses ethically sourced natural fabrics, and her background as a couturier makes her super fussy about details like neat French seams and pocket linings. The result: a local vibe with an unmistakable French aesthetic.
The designs for little boys and girls are simple, and the quality is stand-out; shop at www.worldofborn.com from May 12 for jungle print jumpers, maxi dresses printed with crows, summer-proof white kurta shirts, delicately embroidered dresses in peach and foam green, cloud-soft T-shirts and their new collection of casual knit trousers in colours of an elephant and a marshmallow.
Our favourite: white blouse with Peter Pan collar; and nautical print knit trousers. All aboard!
Bonus: Use code “Bornmothers” to get a flat 20% off on Mother's day.
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