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05.09.2018

Dear reader, we made this for you, with glitter and cloth and love and glue. As Etsy launches in India, we scour their market to find our favourite Indian sellers, presenting them to you in a two month series called Meet the Maker. Prepare your cart (and heart) to meet some of the country’s craftiest #EtsyMadeInIndia makers every week, right here on bpb. PS: If you make interesting things - these can be vintage, handicrafts, clothes, designs or even craft supplies - get in touch with Etsy to create your own shop; details here.

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Hello, Maker: Riddhi Desai from Chennai.

Brand: Tinyfarm, a stationery store that sells Riddhi’s desi doodles on magnets, desk calendars, gift cards and art prints. 

bpb Loves: Woman Power art print

What She Loves About Selling On Etsy: The fact that she has control over things - to set her own shop’s look and feel and get final call on packaging, which includes personalized, hand-written notes for customers. 

For artist Riddhi Desai, the best thing about moving from one city to another, was finding new muses to sketch. “The very daily sights that are mundane for a city’s residents, are so fresh and exciting for new ones,” Riddhi says, specifically of her move from Mumbai to Chennai three years ago. 

Riddhi loves sketching people, and as you will see in her Etsy art and stationery store, Tinyfarm, the corner coconut water seller in Chennai is her favourite. “She always wore beautiful saris and flowers in her hair.” Riddhi’s preoccupation with sketching people down South, won her a contract with Google Allo, to create a pack of digital stickers depicting men and women in South India. 

If you make interesting things - these can be vintage, handicrafts, clothes, designs or even craft supplies - get in touch with Etsy to create your own shop; details here.

Log on to Tiny Farm on Etsy, and you will spy Riddhi’s flat, vector style graphics of all things Indian (men, women, birds, flowers, musical instruments) on fridge magnets, desk calendars, gift cards and envelopes. We love that some of these can also be purchased as art prints, which make for lovely (well-priced) presents. 

In the section of the shop that sells cards fragrant with hand painted flowers, you will find a completely different style, a perfect illustration of the fact that Riddhi does not like to be put in a box. 

It’s what keeps the business b(l)ooming!  

Getting there:'To start your own #EtsyMadeInIndia shop like Riddhi did with TinyFarm, fill out a super simple registration form here

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