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29.08.2018

Dear reader, we made this for you, with glitter and cloth and love and glue. As Etsy launches in India, we scour their market to find our favourite Indian sellers, presenting them to you in a two month series called Meet the Maker. Prepare your cart (and heart) to meet some of the country’s craftiest #EtsyMadeInIndia makers every week, right here on bpb. PS: If you make interesting things - these can be vintage, handicrafts, clothes, designs or even craft supplies - get in touch with Etsy India to create your own shop; details here.

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Hello, Maker: Kriti Jindal from Hyderabad

Brand: Kari by Kriti, a home label that specialises in block printed everything – mostly quilts, but with a smattering of weekend duffel bags, sheer drapes and home linen. 

bpb Loves: Kari’s nautical block printed quilt. 

Want to be good in bed? Here’s a blanket rule: stock up on these impossibly soft, super pretty block printed quilts from Kari by Kriti, to ensure that your bed linen game is on point. 

Kriti Jindal hides out in Hyderabad, working with female artisans to make block printed blankets, but also lovely, summery weekend duffel bags, sheer drapes, and other home and table linen. 

If you make interesting things - these can be vintage, handicrafts, clothes, designs or even craft supplies - get in touch with Etsy India to create your own shop; details here.

Kriti, who studied apparel merchandising, started her career at a firm called William E Connor, a buying house that among other brands, sourced in India for Pottery Barn. “I used to source for Pottery Barn in Jaipur, which is how I fell in love with block prints,” she tells us, adding that love and respect for Indian textiles also runs deep in her family. “My mother wears saris 365 days a year.” So weaves have always been part of their dinner table conversation, right after ‘how was your day?’ 

When Kriti moved to Australia in 2012 to be part of a new sourcing team, she suffered a debilitating ankle injury which had her bedridden for six months. This is when she started a blog called Handmade Talk, which featured local makers of all kinds - a tapestry of information and inspiration that would, two years later, set the foundation for her own brand, Kari by Kriti (where ‘Kari’ is short for karigar or artisan). 

She Sells Sea Shells 

“I started by selling just two block printed baby quilts on Etsy, and consequently grew the shop to include King and Queen quilts, bags and home linen.” What prevents Kari from falling into a generic block print trap, is that the block designs are inspired by Kriti’s personal stories – the flowers are fashioned after the blooms that surrounded Kriti while growing up in Dehradun; and the nautical prints can be traced back to a particular beach holiday. 

“My inspiration comes internally, but also from the season, market trends and Etsy’s awesome search box tool, which shows you what customers are currently looking for,” says Kriti, who is prepping to showcase her Fall/Winter line this September. Think oranges and reds, splashes of ochre, forest green and that current world favourite – ultraviolet purple. 

What prevents Kari from falling into a generic block print trap, is that the block designs are inspired by Kriti’s personal stories – the flowers are fashioned after the blooms that surrounded Kriti while growing up in Dehradun; and the nautical prints can be traced back to a particular beach holiday.

bpb recommends: sheer Shibori drapes; mustard and pink block printed overnight duffel bag; and super soft, floral dohars for sultry nights. Now dear reader, we don’t presume to tell you who to climb into bed with, but it’s pretty evident now, don’t you think?

If like Kriti, you are a creative entrepreneur or have family and friends that make and sell wares, get them to sign up for an Etsy India shop here. The upcoming festive season is the perfect shiny reason to find a new address for your label’s clothes, jewellery, handicrafts, décor items and anything else in your DIY closet. Sign up here to start your own Etsy shop.

Getting there: Shop Kari by Kriti on Etsy India here, and sign up here to start your own Etsy shop.

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