After 14 years of sending out celebrity-approved jewelry lines and breaking through international retail giants such as Harvey Nichols and Net-A-Porter, Isharya’s first Mumbai store is a neat homecoming for California-based Gauri and Radhika Tandon, sisters who started the brand from their family dining room in Bandra.
Launched last week, Isharya’s new Bill Bensley-designed space is small but opulent, hung with patina-finished gold mirrors and engraved with the label’s petal-like logo, multiplied to form a large-scale pattern. Dear reader, it is everywhere, from walls to doorknobs. The Kardashians would approve.
Speaking of the Kardashians, the store is a showcase for Isharya’s nifty little technology-meets-fashion installation, where you point their app (helpfully preloaded into an iPad) at a set of cards, each with a product on it. The app scans the product and launches a corresponding video on the iPad, informing customers of its history, design rational and most importantly, which actor has worn it to brunch - Kim Kardashian, Kate Beckinsale, Sonam Kapoor and Sonakshi Sinha will all flash before your eyes: we suggest you wear sunglasses.
Isharya’s new Bill Bensley-designed space is small but opulent, hung with patina-finished gold mirrors and engraved with the label’s petal-like logo, multiplied to form a large-scale pattern.
This is a clever, interactive way of highlighting the label’s collections, including Infinite Petals, which claims to be India’s first commercial jewelry line made using 3D printing technology. But there’s scant little that you won’t find on their website. If you braved the stormy weather to go in search of some real hardware, you might be disappointed: less than half their merchandise is actually available here, a situation that's not helped by the largely clueless staff.
What you will find is an Instagrammable window display filled with resin bangles and mirror-work earrings resting on charcoal-lined trays, all of which are surprisingly light weight, despite their polki-cut-rose-gold-coarse-pearl razzle dazzle.
Also in abundance are pieces from the Bombay Deco line, newly launched in conjunction with with the store. Predictable but pretty, they are moulded in the shape of pineapples and portholes, and to resemble fans on the facade of Empress Court and Eros Theatre, the balconies dripping over Marine Drive. Surrounded by these, despite the muck and the gloom and the pachydermic parades currently overtaking the streets, we feel a surge of love for our fair city.
Getting there: 7, Corner View, junction of 15th and 33rd Road, Near Mini Punjab, Bandra (West), call 77389-95585, necklaces start at Rs 6,000.
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