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11.09.2014

Well-dressed men and women are taken to the guillotine, their heads later replaced by rounds of fabric swatchespineapples and watermelons. While a fruit is no replacement for a face, the beheaded still manage to look fashionable. Welcome to Colaba boutique Bombay Electric’s new e-shop, a superbly strange online space – we expected nothing less – that sells clothes and accessories for men and women, books, music, and vintage odds and ends.

Trouser Browser

Considering this is our favourite boutique in Mumbai – during dramatic moments we’ve gone so far to call it our Tiffany’s – parts of the website feel familiar instantly. The clothes and accessory sections are populated but not messy, with pictures alternating between garments on models and hangers. Currently, you can only shop by category and not designer.

Men will have a lot to browse but most of it is from Bombay Electric’s in-house Ghee Butter label. Boys, be found in a black Kumbh blazer; check out a cotton and leather Sammy backpack; and hunt down the regally green Ranthambore trousers. You can also buy soft and pricey classic shirts (Rs 7,900), printed Happy Socks, and a random collection of sunglasses and belts.

Just like at the physical store, the site too has corners stacked with tourist traps reminiscent of street shops in Mumbai - silver tiffin boxes and flasks, paan containers and Bollywood posters – that are prohibitively expensive. 

Tilla Die

Women as always, have many options with labels like Morphe, Bodice, NorBlack NorWhite, Tilla, Anupamaa, Little Shilpa, Amrapali and more. We’ve seen all of it during a trip to the store last month – looking forward to new collections – but it’s still fun to window shop. We’ve bought this leather cuff before and although slightly expensive, it’s proven to be one of our most useful buys. The Morphe and Bodice designs you’ve probably seen on Pernia’s Pop Up Shop already, so check out instead floral Tilla dressesrefurbished vintage sunglasses and old brocade saris from Gujarat.

Bombay Electric offers free shipping in India, and promises that your parcel will be over in three to five days.

Odd, These Ends

Just like at the physical store, the site too has corners stacked with tourist traps reminiscent of street shops in Mumbai - silver tiffin boxes and flasks, paan containers and Bollywood posters – that are prohibitively expensive. The Ducky Paan Peti is awfully cute, though.

Convenient, yes. Pretty, definitely. But we’re still partial to the touch and feel, smell and hellos at the Colaba space where you’ll find us trying a Manish Arora skirt we definitely can’t afford and rolling our eyes at the bowl of bracelets we last spotted on the train.

Getting there: Visit www.bombayelectric.in, men’s shirts start at Rs 7,000, tops start at Rs 3,000, Rs 7,000 for sunglasses.

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