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08.02.2017

***This post is sponsored by adidas***

As the city slept, the participants of the night long run discovered the limitless spirit of Mumbai. Powered on by adidas’ #PureBOOST, the run revealed a new side of the city that never sleeps.

Engineered for street running the much awaited launch of the #PureBOOST furthered the excitement of the participants. As the absolute dedication to urban spaces and city streets the #PureBOOST inspired the runners with a tangible energy flowing through the routes in and around Bandra. All roads let to the Carter RoadAmphitheatre with the run starting in three different locations with separate squads of three lead by Karan Wahi, Karan Medappa and Luke Kenny. Mumbai and #PureBoost coming together as perfect partners gave the runners of the night an unbridled street running experience. The lucky few that participated in the contest joined the tribe of discoverers for the 10 km stretch.

Check out the adidas #PureBOOST video.

Who says running through the night has to be dark? Putting the mean skills of the #PureBoost to test, the runners weaved through, hurdled over, side stepped and thundered across discovering their city within Mumbai. Adding an element of surprise were the digital activations with light painting, Slow Mo cameras and photo booths to make sure you were never too far away from that perfect selfie.

Giving you every chance to be unseen, the #PureBOOST is the perfect accessory to lace up, and run through. Shake off the pattern, go beyond the endless city and pave your way on. Here's to all the midnight runners and discoverers, run on, #EscapetheGrid

 

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