Armaan Kapur, a short story writer, now sells men’s clothing in Hauz Khas Village, which probably explains where the shirts and Nehru jackets get their structure.
UFF used to be an online label for fusion and custom tailoring started by Armaan and his brother Udayan, which turned into a store at HKV on November 25, a few doors down from Social. Electric sheep, meet your androids here.
(A)dressing A Need
UFF stands for “Unremarkable Fashion FauxPas,” but don’t be dissuaded by that. With a focus on well-tailored shirts and Indian “fusion” wear, the store is trying to entice both the conventional and the edgy. The label started out creating pieces for women in an earlier online pilot, but the focus has now shifted to menswear, with the occasional design for women (usually a re-do of a men’s shirt or kurta pattern).
Ironing Out The Kinks
The nicest thing in the store is owner Armaan’s enthusiasm and obvious pride. He explains that there are four major collections – titled Fresh, Prime, Empire and Rise – on display. Note that if you, like us, say hello, you might get a sneak peek at UFF’s upcoming line of accessories, which includes a collection of adorable bowties, albeit in a fabric that should be retired for some time – ikat.
Breezy ikat shirts and gem-coloured Nehru jackets are eye-catching, if not exactly provocative in these post-hip Hauz Khas Village days.
We do however, appreciate the focus on texture, unusual fabrics and cuts on each rack, distinguished by the themes and colours of each collection. While Empire uses a number of textures to highlight cuts, Rise is sleeker, with claw and wolf motifs interspersed through the collection in navy, grey and black. Double tone fabrics, mesh, cotton satin and subtle tonal differences give it depth, even as the motifs lend drama.
We love the Pyramids kurta, which uses precisely ten cuts in its construction, and we’ll be in awe of any boy who can carry off the claw motif shirts, which use razor sharp diagonal ‘cuts’ through the fabric for effect. Breezy ikat shirts and gem-coloured Nehru jackets are eye-catching, if not exactly provocative in these post-hip Hauz Khas Village days. Even though we leave with nothing, some smart and articulate framed descriptions of the collections linger in our minds.
And that’s a good coat to end this story on.
Getting there: First floor, 13-A, Hauz Khas Village. The Pyramids kurta costs Rs 10,000, a basic cotton shirt for Rs 2,000.
Accessibility: Stairs-only access up to the store on the first floor.
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