With the opening of Kate Spade’s cake-like store in Emporio, the valley girl can now claim she’s at home in Vasant Kunj and maybe actually mean it. With the steady flow of champagne and the cool, local twist the Harper's Bazaar team gave to the brand at the launch event this weekend – most notable in the genda phool camel sculpture – you’d almost forget this is a brand you can find in the sales rack of TJ Maxx.
The store, located on the second floor of the mall, is brightly lit and playground-like, demanding a burst of giggles or any other indication of femininity you can cough up as admission toll. A bubble gum palette dominates the store, drawing the eye in to focus on current Moroccan-inspired products, and letting it appreciate the overall brand aesthetic, historically built on “manners, occasions and style.”
With the opening of Kate Spade’s cake-like store in Emporio, the valley girl can now claim she’s at home in Vasant Kunj and maybe actually mean it.
With color shyness being the opposite of the Spade aesthetic, it almost feels as if this brand was meant to be in India: on the eve of the launch, we spotted young, twenty something’s take to Barbie pink wallets and sophisticated camel key chains like fish take to water. Moreover, easy prices, compared to Emporio's other brands, make the well-heeled even giddier as they bag sunshine yellow pumps and charge UN blue travel accessories to AmEx cards.
Although the shoes and the bags do what they're supposed to as classic Spade items, it's the quieter things that really pop. Beautiful, crisp white shirts are bursts of fresh air within the rainbow – pieces you could wear sixty times, easily. The stationary too, dotted with prose that is actually good and not yet cliché, is luxurious fun. A swarm of Spade newbies couldn’t get over the phone cases, bearing less original quotes on femininity, stuff about being strong and light at the same time, and liking cake and the rain. Stuff that’s hard to disagree with, much like the casually sophisticated aesthetic this uber-American empire has been built upon.
Getting there: Kate Spade, first floor, DLF Emporio mall, Vasant Kunj. Rs. 6,000 for a pretty amazing keychain; 1,900 for a set of beautiful, flat correspondence cards.
Accessibility: Wheelchair access and parking is smooth all through the mall.
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