Ekatrit – which means a collection of parts – is a month old store located next to Def Col’s big landmark, Moets. Although you wouldn’t necessarily think of visiting a concept store post kebabs and beer, Ekatrit does what it says: it brings multiple designers, objects and ideas under one roof, offering little sweet treats and coffee for good measure. Based on this logic, it refers to itself as a ‘styling café’, an idea we sort of snickered at, particularly before we understood what seem like the store’s good intentions.
As the staff explained, the primary goal of Ekatrit is to provide a platform to under-represented designers. The idea is to prioritize quick turnover and greater variety, creating a surprise-filled marketplace where everything (including the shelves) is on sale.
You’ll see some unfortunate teeny-bopper party wear, maybe-interesting cork shoes and a few dresses that may look cool in a completely different context.
The result is an upscale backyard sale representing some of Delhi’s fresher independent designers. The majority of the store's rack space is dedicated to clothing, shoes and bags: you’ll see some unfortunate teeny-bopper party wear, maybe-interesting cork shoes and a few dresses that may look cool in a completely different context.
While the visual merchandizing is awkward and objects are rigidly siloed into categories, there are cute things that make us smile: military printed toilet paper (hello, decadence and hopefully, irony); an ice-cream printed pyjama set; and a pig-shaped chopping board from the Shahpur Jat store Rain and Peacock. Be warned, though: to find these treasures, you will have to sift through a distressing number of velvet covered wedding boxes complete with over the top invitations and a rack of too-shiny and not even funny costume jewellery.
Even if you don’t find anything, the staff is warm and very helpful, so grab a coffee and have a chat. They are also open to stocking new designers – so if you’re figuring out where to sell bacon-printed boxer shorts or a line of sustainable shirts, here’s a place that will get your drift.
Getting there: 46, first floor, Defence Colony Market, see the Facebook page here.
Accessibility: First-floor walkup, no elevator.
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