Boys, if this season of marriages and mistletoes is all about getting lucky, then lets skip the clothes and zoom in on what really matters - buttons. Whether she’s taking them off or leaving them on, they will be noticed, and helping you keep it together is The Exquisite Co.
A new company that specialises in making bespoke buttons for men, these guys work with all kinds of materials – brass, silver, copper – to make you the buttons of your choice in a week. A browse through their designs reveals buttons with emblems of princely states, royal Indian sports, maharajas and also themes like equestrian and military.
Co-founder Arpit Mantri, also a marketing consultant, has always been fascinated by the insignia of Indian royal families. He’s happy to get on a call and tell you all about his favourite button, the Ranbanka Rathore, what the eagles and crest on it stand for.
State(ly) of Mind
Co-founder Arpit Mantri, also a marketing consultant, has always been fascinated by the insignia of Indian royal families. He’s happy to get on a call and tell you all about his favourite button, the Ranbanka Rathore, what the eagles and crest on it stand for. And Arpit’s sister-in-law, Mili Gajera Saboo, who runs a jewellery design business out of Rajasthan, proved to be the perfect business partner.
Together, they work with karigars who handcraft your buttons, making sure you don’t have to deal with products of laser cut machines. “It’s great for men who want a middle ground between overtly ornamental polki or jadau buttons and simple mass manufactured ones. That’s how I started researching this space.”
The obvious pairing with these buttons would be your next Jodhpuri, sherwani or bandhgala, but we think these would also look great on a shirt. In fact, when Arpit told us they are starting on a line of brooches soon, we figured we’d get a cluster to regal up one of our peasant dresses.
Getting there: The Exquisite Co, view designs on the Facebook page here, Rs 850 for a brass button. They ship all over India.
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