Raise your hand if you agree: Indian parents are schizophrenic about milk. For children of the 90s, milk was a magic potion, a necessary evil served with a layer of thick malai, to be gulped down twice daily with eyes and nose closed. Back then, A1 was what got A grades. However, by the time puberty hit, the angel drink had earned a dark reputation: pumped with hormones and “chemicals”, milk was a mistake, our newly uncertain mama proclaimed, egged on by friends at the club, the bottles quickly replaced by nimboo paani. We haven’t had a full glass ever since.
A few months old, Whyte Milk Farms seeks to undo milk’s bad rep. It brings back milk as hero for Delhi households that have been guinea pigs and administrators of the mixed milk discourse. Boutique, high class, and slightly retro, the branding is pure Country Life Chic, advocating a return to the cow who has anticipated your decade-long anxieties about the earth-blessed fluid and promises to correct them.
A quick trip around the Whyte Farms website assuages us further, with videos of Monopoly-money green farms and frolicking Friesian cows who receive light roller massages to keep them content. A good life if you can get it.
By breakfast the next morning, we are proud possessors of two liters. We take a large gulp of unadulterated, un-chilled milk and instantly have our very own Kate Moss Got Milk moment: the sweet liquid slides down as easily as a cocktail and leaves a lovely, bubbly stache atop our lips, one that goes perfectly with the denim shorts we will now put on to complete the picture. We feel athletic, crisp, late-summer-day energetic.
Over the next two days, we use Whyte Milk to make cold coffee, mango shakes, and even set aside bottle deux for paneer. With each concoction, there is no tummy turbulence, no strange aftertaste, no feeling that the devils of the 1990s have conspired in this new formula. In fact, the milk is so good that it has us imagining our bones stretching, believing that even twenty-something years too late, we might grow an inch taller. Now, to sign up for those tennis lessons.
Getting there: Visit www.whytefarms.com or call 1-800-123-6455 to order for home delivery, Rs. 140 for 2 two litre bottles (introductory price).
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